Breathing New Life into
a Trusted Brand

Purolator’s positioning line, “Nothing Gets By Us,” opened the door for a wide range of creative expression—from iconic characters known for letting nothing slip through, to everyday moments where people try to pull one over on each other. We brought the brand to DIYers nationwide through an integrated campaign across TV, radio, out-of-home, print, and digital—driving awareness and establishing their premium product line on retail shelves.