#9: Relying on SEO? You are SOL.

SEO is a common request of most clients, however we typically argue against it as a viable long-term strategy. For most businesses, what’s needed are awareness and leads - those require paid search strategies, active social media, video, and a website designed to convert prospects into leads.

There are times where SEO can be a major focus, however those are rare. SEO can be a valuable asset for certain businesses in certain industries where content is scarce and competitor websites are outdated. Where the pool to search in is shallow. In those rare instances, long-term content strategies and blog programs are a great fit. 

Unfortunately, there are a lot of shady “marketing firms” that will oversell you on the value of SEO (especially organic) and spend a lot of your money developing reporting that doesn’t help your bottom line.

For the majority of businesses though, the time, costs, and patience associated with content strategies are better served elsewhere.