#8: Cut the cord, not the video

The two most common video problems for clients we hear

• I don’t have any/enough videos

• No one is watching my videos

Most businesses fall into that first category. They know video content would be helpful for sales and awareness however the production costs can be daunting for first timers. When we pitch video as a solution to clients we consider not just the production side, but the media side as well. Video content is an investment and should be developed for a long shelf-life to maximize the investment and benefit of the medium. 

Depending on budget and the desired concept, we bring in the best video talent we can to meet your budget and are not afraid to use stock video and stock photography to fill in key portions. 

Media wise, many businesses host their videos on their websites or place on branded YouTube channels without a promotion plan. 

At AD+K, when we begin the process of creating a video for our clients, we concept based on needs and what we believe will connect the most with our target audience. Sixty, :30, and :15 sec versions are developed and we target and test each version across various social media networks with modest budgets as proof of concept.

We regularly produce video content for clients that reach millions of impressions and views on modest budgets and that last for 18-24 months at a time. 

Let us help you with your next video project.