#7: Like it or not

Facebook, LinkedIn, Twitter, Instagram, Tik Tok - is any of this really worth it? We consistently hear this from clients and prospects who have not dove in yet. 

From our perspective, social media is the new newspaper. Everyone looks at it, some more than others. It’s where your entertainment, news, business, finance, and health information is found every day. There are challenges with social media however the sheer volume of people and media capabilities allows you to target your niche audiences more efficiently and effectively than any other media platform in the world. 

Like traditional newspapers did in their heyday, brand advertising and awareness wins on social media and we encourage all of our clients to embrace this as not the future, but the way things are and will be for the foreseeable future.