#6: Doing it the old fashioned way with trade and industry media

Post-pandemic, trade and industry publications clinging to the past of traditional advertising space, shifted to digital media buys.

In the process, they took lots of money from a lot of businesses who could no longer participate in trade shows and did not necessarily understand digital media. The trust those businesses instilled in these publications during times of trouble were rewarded with overcrowded and ineffective ad placements. All while receiving mediocre sales support that was exhausting their lists and providing limited reporting on the back end to show success of programs. 

At AD+K we were quick to pivot our clients' budgets into other forms of media, focusing on building our own internal databases of prospects in the meantime. 

When trade and industry publications were considered - we recommended moving away from quantity buys and pushed into more quality buys which provided better visibility and were more likely to perform to expected levels. This made better uses of budgets and instilled confidence in our strategy.

If you’re frustrated with industry publications or believe your agency partners are doing the “same old” programs - give us a call. You know where to find us.