#5: Lost and confused

What are we trying to do here? 

We find that a surprising amount of businesses and marketing departments don’t have a plan. They have tactics, and teams, and specialties, however there is no overarching strategy or roadmap. 

At AD+K, we partner to develop plans whether it be for a product launch, a campaign, fiscal year, or even a long-term brand vision.

Here are a few questions we’d recommend to start with

What is your budget? 

• This will impact your programs.

What are you being measured on?

• What are your teams goals and KPIs to show success within the organization?

What is your strategy? 

• What are we doing? Why? For who? When do we start?

What are your people good at? What has worked historically?

• Double down on what works or has been successful

What do we want to learn more about? Test? Explore?

• Identify possible alternatives (paid search, email, video, etc.) and determine what can be incorporated into your plan and budget

What are we working toward?

• A date? A show? A product launch? Set a deadline that makes sense for the business and back out deliverables and needs from there

If you are unable to answer any of these questions or wish to discuss further, you know how to find us.