#4: If a brand falls in the woods…
“No one knows who we are!”
“Our customers don’t realize what else we can do for them!”
Sound familiar?
Awareness tactics used to require mass marketing with large traditional spends for billboards, print, radio, and television advertising.
In our niche society of brands, products, and services - two things are true
Attention has never been harder to garner
Digital is the great equalizer, allowing us to test and build smaller audiences that lead to larger ROI.
Through our own processes, we will identify prospective audiences, build foundational assets, and launch smart and small programs to begin the journey of growing your specific brand, business, product, or services to the right people.
