Navigating the Digital Duopoly

“I want to advertise online, just not with Google or Meta”

During a recent new business pitch, a prospective client said this and it really made us think.

Though there are other ways to advertise online without Google and Meta (LinkedIn, StackAdapt, TikTok), Google and Meta are a necessary evil. They are where the overwhelming majority of digital eyeballs are and will continue to be so for the foreseeable future.

Part of the reason why, is because these platforms can be incredibly efficient and effective at reaching audiences. This is why we intentionally lean on them in the initial stages of building a marketing plan.

Both platforms provide cost-effective media plans to accommodate almost any budget and, most importantly, offer access to valuable data that cannot be matched with other platforms or traditional outlets.

Our goal is to navigate this digital duopoly and craft impactful advertising that sets you apart from the competition.