Trott

According to Dave Trott, 90% of advertising isn't remembered—not because it's good or bad, but because it lacks impact.

Many advertising agencies focus solely on persuasion and communication, neglecting the need for impactful strategies.

To create advertising that truly resonates, you need a strategy—one that positions your brand and business effectively, addressing the personal needs and wants of your customers.

This concept, inspired by strategist Dave Trott, highlights the pitfalls many businesses face when they get caught up in tactics like social posts, emails, and logos without a unifying strategy.

At ADK, we focus on developing a strategic approach to position your business effectively, ensuring all efforts contribute to a cohesive vision. Based on that narrative, we can better identify the tactics needed to maximize your marketing spend - ensuring we’re all on the same page moving forward.